UK-based fashion footwear and accessories retailer Dune Group is partnering with Reliance Brands on an exclusive long-term franchise agreement in India.

The group will launch the flagship Dune brand in the country during spring/summer 2013. It also looking to launch some of its other brands - which include Pied
a Terre, Bertie and Chelsea Cobbler - in the country too.

"As one of the leading emerging markets, India has been a key territory targeted for development by the Dune Group," said Mohamediqbal Yacoobali, CEO of Dune International.

"In Reliance Brands we found a partner that not only understands and resonates our group’s values but also has a winning combination of people, infrastructure and market muscle that we aspire to have in a partner."

Darshan Mehta, president and CEO of Reliance Brands, added that the Dune brand "comfortably sits in to a segment which rightfully fills the gap for shoes which offer unique design sensibility."

Dune currently operates 45 UK standalone stores and 225 department store concessions in the UK and Europe. It plans to grow to 150 stores by 2015.

Reliance Brands Limited, which is part of the Reliance Industries Group, also has brand partnerships with Brooks Bros, Diesel, Ermenegildo Zegna, Kenneth Cole, Quiksilver, Roxy, Steve Madden, Thomas Pink, Superdry and Timberland.