US: Former Columbia execs launch eco apparel brand
Former Columbia Sportswear executives Beth Brownlee and Ruth Nichols have launched Trust Your Journey, an eco-friendly apparel line for women.
Products include 100% organic cotton T-shirts, fleeces, hats and bags printed with water-based inks as well as recycled seed paper journals and handmade jewellery.
Brownlee, a former director of apparel sales for Columbia, was diagnosed with breast cancer just a few years ago, and the company name was inspired during her chemotherapy treatments a statement said.
Trust Your Journey's website is currently serving as its storefront.
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