Michael Francis, the marketing and merchandising executive who left JC Penney Company in June after just eight months at the department store retailer, is to join fashion retail giant Gap Inc as marketing creative advisor.

Francis, who was one of the first executives brought in to help drive the overhaul of JC Penney, will provide "guidance and support" to Gap Inc's marketing teams across the company.

One of his first roles will be to strengthen the Old Navy brand, which opened its first international store in Japan in July.

Joining the retailer on 17 September, he will spend two weeks a month in San Francisco.

"With nearly 30 years experience, Michael is among the most accomplished marketing executives in retail," Gap said in a statement today (13 September).

"He'll bring his talent, out-of-the-box thinking and his passion around mentoring others to support our business and all of our marketing organisations."

Francis, joined joined JC Penney from Target, and was responsible for all merchandising, marketing, planning and allocation as well as product development and sourcing.