Mason will take on the role of chief executive of Nicole Farhi from tomorrow

Mason will take on the role of chief executive of Nicole Farhi from tomorrow

Former Pringle, Mulberry and Tanner Krolle executive, Martin Mason, has been named chief executive of upmarket British fashion brand Nicole Farhi, with effect from 1 April.

Mason most recently served as CEO of fashion accessories company Lulu Guinness.

The appointment comes a month after the brand's owner revealed it was looking to hire a global CEO and marketing director as part of wider plans to drive growth.

Nicole Farhi was bought out of administration by Maxine Hargreaves-Adams, the daughter of Matalan founder John Hargreaves, in July last year.

"Martin brings with him a wealth of luxury goods experience and an ability to drive our plans for international expansion," said Hargreaves-Adams.