CANADA: Former Reebok executive purchases Dayton
Former Reebok executive Stephen Encarnacao has purchased a controlling interest in Canadian footwear brand Dayton Boots Enterprises.
Encarnacao, Dayton's CEO since 2008, wants to bring the brand to a wider audience in Canada, the US, Europe and Asia.
"I'm excited about the 2010 Vancouver Winter Olympic Games as a wonderful opportunity to showcase the quality and durability of Canadian hand-crafted footwear to the world," he said.
"I feel very fortunate to have discovered Dayton and its storied history.
"For more than two decades, I have been searching for a footwear company that could match the excitement I experienced as the chief marketing executive for a little known brand back in the 80's called Reebok."
While Encarnacao has purchased controlling interest, "the revised corporate structure reserves a significant portion of the Company's equity so existing Dayton shareholders, future equity partners, and employees benefit from our anticipated success," he added.
Dayton will continue to operate its wholesale business and retail showroom out of its offices and factory on East Hastings Street in Vancouver. Dayton currently employs 18 people.
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