West Country luxury woollen mill Fox Brothers has launched a collection of West of England tweeds in support of the British wool industry and The Campaign for Wool.

The campaign is a coalition of industry groups convened by HRH The Prince of Wales to educate consumers about the benefits of wool.

Fox’s tweeds use a blend of wool sourced from Exmoor Horn sheep, a native hill breed from the moors of Somerset, and wool from merino sheep. The new cloth will be showcased by the company at the ‘Savile Row Field Day’ on Monday 11 October 2010.

Douglas Cordeaux, managing director, Fox Brothers said: “Sheep farming and wool production in this country has been integral to the history and development of Great Britain. We’re delighted to show our support for British wool by using locally sourced wool from Exmoor Horn sheep in our new range of West of England tweeds.”