Freeborders Inc has expanded its operations in both the US and China, answering increased customer demand for its Product Lifecycle Management (PLM) solutions and consulting services. According to today's announcement, this expansion includes bolstering of the development, sales and support teams.

Freeborders' solutions enable retail customers such as Gap and Dillard's to increase speed-to-market, reduce costs and streamline processes during the product development process.

According to Jeff Roster of Gartner, this increased demand is part of a larger industry trend: "Retailers are shifting from being technology phobic to technology centric as key business strategies are becoming increasingly underpinned by technology."

Paul Fusco, CIO of J Crew says: "In terms of IT strategy, we're squarely focused on product development. We expect to see gains across the board, from productivity improvements through supporting top-line revenue growth."

In response to this increased demand, Freeborders announced new hires in its sales and consulting services teams, including Mary Ferrara, a former GERS executive, and Megan Wagner, who spent over 10 years in product development at Gap and J Crew.

Jim Parks has also been promoted to EVP, global accounts, with worldwide customer responsibility, and Debbie Korcheck, SVP, professional services, has been given added responsibility for Freeborders' process consulting practice and support.

In addition, Freeborders has expanded its presence in China by establishing a new implementation, development, and support facility in Shenzhen. The operation supports Freeborders' PLM software solutions for retail clients.

Freeborders has been in China for 4 years, providing PLM solutions out of its Hong Kong office to retail manufacturers throughout Asia. The expanded Shenzhen office offers software development, customisation, and configuration capability for Freeborders' commercially available software products.