Fruit of the Loom Ltd, (NYSE: FTL) one of the world's leading marketers and manufacturers of basic family apparel, today announced the appointment of Dennis S Bookshester as chief executive officer.

The company thanked Dennis for his willingness to continue the leadership of the Company as it pursues the turnaround of its business.

Mr Bookshester has been acting CEO at Fruit of the Loom for 8 months and is a current member of the Board of Directors. Dennis has over four decades of retail industry experience and working with Fortune 500 companies. In addition, he is the former chairman and chief executive officer of Carson Pirie Scott & Company as well as the former CEO of Zale Corporation and Caldor. Mr Bookshester spent the first 17 years of his retail career at Federated Department Stores. He currently sits on the boards of Playboy Enterprises, Elder Beerman Stores and The University of Chicago Graduate School of Business and acts as an advisor to Windpoint Partners.

Fruit of the Loom filed a voluntary petition under Chapter 11 of the US Bankruptcy Code on December 29, 1999 and is currently working through its restructuring. Fruit of the Loom is a leading, international vertically integrated basic apparel company, emphasizing branded products for consumers ranging from children to senior citizens. The Ccompany is one of the largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear and childrenswear. Fruit of the Loom employs approximately 31,000 people in over 60 locations worldwide.

The Company sells its products principally under the FRUIT OF THE LOOM®, BVD®, SCREEN STARS®, BEST(TM), CUMBERLAND BAY(TM), WILSON® AND GITANO® brands. The company also designs, manufactures and markets licensed apparel bearing the names, trade names, logos and insignia of the major professional sports leagues, their teams, certain popular players in the leagues and the logos of most major colleges and universities under the PRO PLAYER® and FANS GEAR® brands.