US: FTC updates 'Green Guides' on environmental claims
By Leonie Barrie | 2 October 2012
Marketers should steer clear of broad, unsubstantiated claims their products are "environmentally friendly" or "eco-friendly" under the latest rules proposed by the Federal Trade Commission (FTC) to tighten up misleading environmental claims.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you're already a member, login here.