Fashion retail business G-Star has become the 15th corporation to make a commitment to eliminate all hazardous chemicals from its brands and supply chain by 2020 – in response to Greenpeace’s Detox campaign.

The Dutch company has committed to eliminate phthalates and alkylphenol ethoxylates (APEOs) in 2013, and perfluorinated chemicals (PFCs) by the end of 2014.

“Today G-Star has shown its true face and sent a clear signal to its customers and competitors that toxic textiles are a fashion faux pas,” said Ilze Smit, toxic campaigner at Greenpeace Netherlands.

“Now is the time for G-Star to turn their ambitious plans into transparent action that will make a real difference for people around the world, particularly those living in the areas affected by the fashion industry’s long-standing toxic addiction.”