NETHERLANDS: G-Star joins Greenpeace crusade
Fashion retail business G-Star has become the 15th corporation to make a commitment to eliminate all hazardous chemicals from its brands and supply chain by 2020 – in response to Greenpeace’s Detox campaign.
The Dutch company has committed to eliminate phthalates and alkylphenol ethoxylates (APEOs) in 2013, and perfluorinated chemicals (PFCs) by the end of 2014.
“Today G-Star has shown its true face and sent a clear signal to its customers and competitors that toxic textiles are a fashion faux pas,” said Ilze Smit, toxic campaigner at Greenpeace Netherlands.
“Now is the time for G-Star to turn their ambitious plans into transparent action that will make a real difference for people around the world, particularly those living in the areas affected by the fashion industry’s long-standing toxic addiction.”
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