Swedish fashion company Gant has signed contracts with retailer Branded Lifestyle to launch the brand in Hong Kong, Taiwan, Malaysia and Thailand.

Branded Lifestyle, a Li & Fung Retail subsidiary, plans to establish a number of Gant franchise stores in each country during the spring and summer of 2007.

Gant president Arthur Engel said: "We are very pleased that our new partner in South Korea is already accelerating its activities relating to Gant in Southeast Asia. Li & Fung Retail has a strong reputation and indepth knowledge of the market. Its plans for Gant demonstrate the company's belief in the brand."

Branded Lifestyle already distributes leading brands to more than 70 sales points in South Korea and the rest of Southeast Asia.

Other brands represented by Branded Lifestyle include Salvatore Ferragamo, Country Road, Calvin Klein Jeans and Mango.