US retail giant Gap Inc is to accelerate growth plans for its namesake and Old Navy brands in Greater China, as it prepares to open its 100th Gap store in the market next month. 

The first Old Navy store outside of the Shanghai and Jiangsu province region will open in the special economic zone of Shenzhen on 8 November, with plans to open the brand's first store in Beijing opening next month. This, Gap says, will mean the Old Navy brand will have reached seven stores in five cities in less than a year.

Gap also plans to accelerate its namesake brand's expansion in Taiwan, with its first store outside Taipei opening in Hsinchu in late November, taking its total count in that market to five stores since March.

The company added that it is also on target to surpass 100 Gap branded stores in Greater China when it opens its first store in Guangzhou on 8 November - less than four years after the first store debuted in 2010.

Gap says it has been experimenting with virtual wall technology to expand its product offering to customers in existing stores as well as with pop-ups that can be used to introduce the brand to new consumers.

"We want to lead the way in bringing omni-channel to life in China," said Jeff Kirwan, president of Greater China for Gap.

"It's early days yet, but with the addition of virtual experiences both in our Gap stores and in other non-traditional locations, we hope to offer more points of access to our Chinese customer so she can shop our brands wherever, whenever and however she wants."