US: Gap goes online in UK through Asos tie-up
US fashion chain Gap Inc will sell its clothing through booming online fashion website Asos from this summer, it has been revealed.
Beginning in August, Asos will carry Gap apparel and accessories for women, men, kids and babies, and there are also plans to add additional merchandise from Gap's holiday collection by Christmas.
It makes Gap, which opened its first UK store in 1987, available online to UK consumers for the first time.
Mango, Hackett, Gant and Mini Boden are also due to appear in Asos' 800-plus line up of brands during the summer.
Nick Robertson, chief executive of Asos, said: "Choice is key to the Asos.com proposition and we are delighted to welcome Gap onboard to further enhance the strength of our branded offering."
Earlier this week Asos reported full-year sales up 104% to GBP165m (US$240.6m).
Stephen Sunnucks, president of Europe & International Strategic Alliances at Gap Inc, said: "This is a natural extension for Gap brand in the UK, which builds upon the growth of our online division in the US and the strong customer response to Gap brand product in Europe recently."
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