Gap has confirmed it has hired a search firm to assist the recruitment of a new chief executive to lead the US apparel retailer's turnaround efforts.

Egon Zehnder International has been chosen to coordinate its search for a new chief executive.

Gap is looking for a new CEO to replace Paul Pressler, who stepped down as Gap reported flat same-store sales in January, and was replaced on an interim basis by chairman Bob Fisher.

When announcing its fiscal 2006 results on 1 March, Gap's board of directors said the company was in the final stages of selecting a search firm for a permanent chief.