USA: Gap Launches Global Jeans Ad Campaign
Struggling US apparel giant Gap Inc on Thursday unveiled a huge global marketing campaign focusing on its jeans as it looks to promote its denim products to people aged from six to 60. The San Francisco-based chain has been hit by sliding sales over the past two years but its new "For Every Generation" campaign aims to spread the word about its new basic denim and khaki products that hit shop shelves this week.
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