Apparel retailer Gap Inc has appointed Jeff Jones to the role of executive vice-president marketing.

Jones, who joins the San Francisco-based retailer from brand-building firm LB Works, will assume the position on April 1.

In his new role, the 36-year-old will oversee all aspects of marketing and brand communications for Gap, GapKids, babyGap and GapBody.

According to Gap president Gary Muto, Jones' 13-year marketing and brand management career made him an ideal candidate for the long-vacant role.

"Jeff has an exceptional blend of marketing expertise, brand management skills and general management business experience," Muto said.

"His track record and ability to develop and execute growth-focused strategies will be critical as we continue to evolve all of our Gap brand concepts and create closer relationships with our customers."