Answerthink, Inc announced it has been selected to collaborate with Gap Inc on the implementation and integration of the Retek merchandising technology.

Answerthink and Gap Inc have begun the pre-implementation tasks of the project to help understand how Retek will enable Gap Inc to transform merchandising processes and integrate with the company's legacy systems.

The pre-implementation phase includes business analysis, collaboration with end users to redefine business processes to optimise the benefits of Retek's software, and analysis to understand how the software's capabilities can best meet the client's business objectives.

"The pre-implementation phase is critical to the overall success of the Retek implementation as well as Gap's return on this technology investment," said Ken Goldberg, managing director of Answerthink's Retail Solutions Group.

"It drives the timely, efficient implementation of the merchandising system as well as ensures the most effective utilization of Retek, which will ultimately help Gap Inc achieve greater ROI on its technology investments."