Gap Inc has again tapped a host of celebrities to launch its fall collection, the first designed by Gap head designer Patrick Robinson.

Launching in the US this week, the campaign includes appearances by movie stars Liv Tyler, Ginnifer Goodwin and Hugh Dancy.

The adverts features taglines built around the theme of "your own", with each individual providing a handwritten response to various fill-in-the-blank taglines.

"What we love about this campaign is that it speaks very directly to the ideas of self-expression and individuality," said Ivy Ross, executive vice president of Gap marketing. "'Create Your Own Gap' is about creating your own look through mixing and matching pieces that best represent you. It's about conveying who you are and what you stand for through what you wear."