The George brand at supermarket retailer Asda is hoping to bring some production back home

The George brand at supermarket retailer Asda is hoping to bring some production back home

George at Asda has signed deals with seven factories in the Midlands as part of moves to bring production closer to home.

A spokesperson for the supermarket retailer told just-style that apparel volumes in unit terms has grown by over 80%, albeit from a low base. George is mainly sourcing socks, women's jersey and T-shirts through the UK factories.

"Supporting UK industry is extremely important to us," she said.

The move follows the acquisition of the sourcing arm of its Turkish supplier GAAT last week. The spokesperson said that the moves are part of a "wider strategy to bring production closer to home in order to support the rapidly increasing demand for shoppers for up to the minute fashion".