Taking over as GMO for Asda, Moore replaces Charles Redfield

Taking over as GMO for Asda, Moore replaces Charles Redfield

Asda has appointed George at Asda MD Andrew Moore as chief merchandising officer for Asda and George, replacing Charles Redfield.

Asda CEO and president Andy Clarke said: "Despite the tough economic environment, the performance of his team is the envy of the fashion world.

"What's more, as we look to build a brand around our general merchandise businesses that demonstrate the same quality, style and value George is famous for, Andrew is the right person to help the General Merchandise team put those plans into action."

In addition, the supermarket retailer has appointed commercial director Barry Williams to the new role of trading director of food. 

Williams, who will report Clarke, has previously worked for Musgrave, The Co-operative Group and Kwik Save. Colin Hill, Asda's seasonal category director, will replace Williams as commercial director.