Supermarket fashion brand George at Asda has opened its first Middle Eastern store in Abu Dhabi through a franchise agreement with Azadea Group.

The 5,000 sq ft store in the Al Wahda Mall will offer men's wear, women's wear and clothing for children.

Chief merchandising officer for George and general merchandise Andrew Moore said the Middle East is a "growing market and represents real opportunity for George".

The move comes after Asda, which is owned by UIS retail giant Wal-Mart, agreed to explore opportunities for the George clothing brand in the Middle East and the Channel Islands with two franchise partners earlier this year.