Giordano International chairman Dr Peter Lau with Giordano Middle East team

Giordano International chairman Dr Peter Lau with Giordano Middle East team

Fashion retailer Giordano International has intensified its investment in the Middle East by setting up a logistics and distribution centre at the Jebel Ali Free Zone in the United Arab Emirates.

The Hong Kong-based company said the Giordano Middle East Free Zone Establishment, a wholly-owned subsidiary, will serve as a hub for its global expansion and franchising outside Asia.

It will also provide strategic support, logistics, and management to the company's franchise partners across the region.

"We look at the UAE, and fully appreciate the importance of our operations in the Middle East and its contribution to the group," said Giordano International chairman Dr Peter Lau.

The retailer's UAE operation has so far managed to expand the brand into 23 countries across the Middle East, India, Africa, Central Asia and Eastern Europe.

"With its strategic location, coupled with the incredible infrastructure of Jebel Ali Free Zone and business friendly policy of the country, the UAE will now be our springboard to expand Giordano into other markets outside Asia," Dr Lau added.

Globally, Giordano International operates 2,800 stores in 40 countries, with Giordano Middle East operating 240 stores.