Private equity firm Golden Gate Capital has completed the acquisition of direct retailer Norm Thompson Outfitters for an undisclosed sum.

Oregon-based Norm Thompson, which targets the rapidly growing 'baby boomer' market through its Norm Thompson, Solutions and Sahalie brands, specialises in online and catalogue retailing, with annual sales of about US$200m.

The acquisition was completed by Golden Gate's portfolio company, Catalog Holdings, which already owns Spiegel, Newport News, Appleseed's, Draper's & Damon's and The Tog Shop.

"With the addition of Norm Thompson, Solutions and Sahalie, we have significantly increased our offering to this rapidly growing demographic," said Stefan Kaluzny, a managing director at Golden Gate Capital.

"Furthermore, adding Norm Thompson's three brands to our five existing titles creates ever greater opportunities for each to benefit from the scale and expertise of the group."

Norm Thompson Outfitters will continue to operate from its current locations in Oregon, New Hampshire and West Virginia. Golden Gate has signalled its intent to make more acquisitions of similar brands.