Marketer of men's sportswear and golf apparel, Greg Norman Collection, on Thursday announced the appointment of Tony Wilkinson as general manager for the UK and Europe.

The unit of Reebok International Ltd said Wilkinson was most recently managing director for Ashworth in the UK and will be responsible for the Greg Norman Collection as well as Reebok Golf in Europe.

"We are thrilled to bring someone of Tony's calibre onto our team," commented Greg Norman Collection president Suzy Biszantz.

"His appointment is further evidence of our determination to strengthen and enhance our UK operation and build our presence in Europe."