Luxury goods group Kering has promoted Alessandro Michele to the role of creative director for Gucci, taking over from Frida Giannini who last month announced her decision to step down.

Michele, previously creative director of Gucci brand Richard Ginori, will take total creative responsibility for all of Gucci's collections and its brand image. His first collection will be for women's ready-to-wear for autumn/winter 2015-16 to be presented on 25 February in Milan.

Having studied at Accademia di Costume e di Moda in Rome, Michele joined Fendi as senior accessories designer. He moved to Gucci's design office in 2002, assuming growing responsibilities within the creative department until he was promoted to the role of associate to the creative director Giannini in May 2011.