The bitter battle between two of France's richest men fighting for control of Gucci is making the famous Italian design house even more attractive, according to an analyst. Far from damaging the luxury name, the tit-for-tat bickering between M Arnault, through his LVMH luxury goods house and M Pinault via the Pinault-Printemps-Redoute (PPR), is keeping the Gucci name alive.