US apparel brand Guess Inc has appointed Sandeep Reddy as CFO, replacing interim CEO Nigel Kershaw.

Reddy has led the Guess Europe finance team as CFO since September 2010. Guess said he has demonstrated "leadership, financial and business acumen, and discipline in execution".

Previously, Sandeep held senior financial roles at Mattel for 13 years in Europe and the US.

"Sandeep brings deep European and North American business and finance experience. He understands the Guess culture and has an excellent track record for developing and executing financial and business strategy," said co-founder and CEO Paul Marciano.