USA Gymnastics' president Bob Colarossi has criticised trendy clothing company Abercrombie and Fitch for making T-shirts mocking gymnasts.

Colarossi has asked the company to stop producing the T-shirt, which features the words "L is for Loser" next to a picture of a gymnast.

The sport's governing body has also asked  its members to boycott the store until the company withdraws the top.

In a letter to Michael Jeffries, chief executive officer of Abercrombie & Fitch, Colarossi said: "Athletics as a whole, and gymnastics in particular, provides a great foundation in physical fitness and offers skills for a lifetime.

"USA Gymnastics feels that A&F has promoted this latest product in hopes of generating public outcry, attention, and media exposure for their brand."

Abercrombie was slated in August for producing two T-shirts poking fun at both Kentucky and West Virginia in the US.