Men's wear maker Haggar Clothing Co has calculated that 14m plastic bottles recycled into its LK Life Khaki eco-line in the first year since its launch.

The casual trousers collection is made with a blend of cotton and Repreve fibres from Unifi, which contain recycled materials. Each pair contains the equivalent of seven recycled plastic bottles.

"With the LK Life Khaki line, we set out with the intent of reaching a younger consumer by way of new products that fit his lifestyle with the added benefit of being eco-friendly," said Michael Stitt, CEO of Haggar.

"Not only did we get his attention, but also a larger share of his closet, which is reflective of the significant growth trend that we are experiencing within this brand."