US: Haggar to launch men’s wear line at Sears
Haggar Clothing Company is launching a new collection of casual and dress apparel that will appear in Sears stores across the US from 1 June.
The new apparel initiative targets their key, shared customers and includes both on-trend and affordable styles. It is also part of Sears' plans to build its men's wear offer.
"This new collection brings classic American styles to a customer who not only looks for a wide assortment but also appreciates value," said Craig Israel, president and SVP, Sears Apparel.
"By combining Haggar's brand relevance and style with our other labels, we are continuing our commitment to create an exceptional menswear department."
Jon Ragsdale, SVP of marketing and merchandising for Haggar, adds: "We are anticipating a very positive trend for the brand with the Sears customer."
The new casual product collection from Haggar will debut in 843 Sears stores nationwide, arriving on Sears selling floor in time for Father's Day. Collections will also be available on Sears.com by mid-June.
Brand offerings will include suit separates, casual pant and dress pant product collections, with prices ranging from $24.98 - $34.99 for casual pants to $139.99 for suit separates.
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