Hanesbrands launches High School Musical range

US: Hanesbrands launches High School Musical range

By just-style.com | 24 October 2008

Apparel group Hanesbrands' Champion label is launching a range of replica themed clothing to tie in with the release of the third High School Musical film.

Champion provided the activewear used in High School Musical 3: Senior Year by East High Wildcats, and has now released a range of products inspired by the items worn by the Disney film's leading characters.

These include cheerleader outfits, athletic wear, hooded sweatshirts, t-shirts and team uniforms worn by the Wildcats characters, and will be available from C9 at Champion in selected Target Stores across the US.

"This effort deepens our working relationship with Disney and is an excellent complement to Hanesbrands' and Champion's long-term marketing alliance with Walt Disney Parks and Resorts," said Kevin Hall, Hanesbrands executive vice president, chief marketing officer.

Sectors: Apparel

Companies: Hanesbrands, Disney