HONG KONG: Hembly benefits from "Beijing Olympics Mania"
By just-style.com | 15 April 2008
Apparel supply chain operator Hembly International bolstered its full year profit by 37.9% to HKD$107.7m (US$13.8m), which it attributed to supply chain growth and successful distribution of brands like Lotto and Moschino.
The company posted total revenues of $1.03bn, with supply chain services contributing $913.4m of this revenue, up 65.5%. Distribution and retail revenues were up 107.9% to $123.5m for the year.
Hembly's joint venture in China with sportswear group Lotto benefited from "Beijing Olympics Mania" this year, it said, with the company targeting 250 Lotto points-of-sale by the end of 2008.
Having established a joint venture with Moschino in June 2007, Hembly has launched one flagship store in Shanghai and slated 9 more Moschino stores for the remainder of this year.
"Historically, the luxury and affordable luxury sectors were dominated by French and Italian players. However, Hembly will spearhead the turning of a new page in 2008," said Hembly chairman Ngok Yan Yu.
The company has also launched a new corporate logo, using the Italian and Chinese flag colours for letters H and L respectively.
Sectors: Apparel, Manufacturing, Retail
Companies: Hembly, Lotto, Moschino
View next/previous articles
15 Apr 2008 -
Currently reading -
HONG KONG: Hembly benefits from "Beijing Olympics Mania"
15 Apr 2008 -
Related articles
Read more on this hot issue
China’s home-grown sportswear brands will have their biggest opportunity yet to raise international visibility this year. But even as they vie for the best routes to Beijing’s Olympic Games coverage, most brands still remain closely focused on soaring domestic sales, as Dominique Patton reports.











There are currently no comments on this article
Be the first to comment on this article