SWEDEN: H&M announces Marni collaboration
By Petah Marian | 29 November 2011
Fashion retailer H&M today (30 November) revealed plans to collaborate with Italian brand Marni on a collection for the high street brand.
The range will be available from 8 March in around 260 stores and online and will feature clothing and accessories using the Italian label's inventive prints.
H&M said the women's range features vivid colours, bold prints, with full pleated skirts, dresses, cropped trousers and jacquard knit. The line-up also includes jewellery, shoes, bags and scarves.
The men's collection uses subtle prints in the lining or as a contrast detail for shirts, and provides a modern and relaxed take on masculine classics.
"I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints," said Marni founder and creative director Consuelo Castiglioni. "As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements."
Marni is the latest high profile designer collaboration for H&M and follows collections from Versace, Karl Lagerfeld, Stella McCartney, Jimmy Choo and Lanvin.
Companies: H&M, Versace, Stella McCartney
View next/previous articles
29 Nov 2011 -
Currently reading -
SWEDEN: H&M announces Marni collaboration
29 Nov 2011 -
Related research
The Future of Retailing in Japan
Synopsis Summary This report is the result of World Market intelligence's (WMI) extensive market, company and deals research covering Japanese retail market. It provides detailed segmentation of historic and forecast retail sales, segmented to ...
Apparel, Accessories & Luxury Goods Retailing in Emerging Markets to 2015: Market Guide
This Guide provides in-depth detail on the trends and drivers of the Apparel, Accessories & Luxury Goods retailing market in the Emerging Markets. The report includes quantitative information (historic and forecast market values, segmented at channel...
Apparel, Accessories & Luxury Goods Retailing in the G20 to 2015: Market Guide
ICD Research’s, Apparel, Accessories & Luxury Goods Retailing in the G20 to 2015: Market Guide provides in-depth detail on the trends and drivers of the Apparel, Accessories & Luxury Goods retailing market in G20 countries. The report includes quanti...
Related articles
Spotlight on...Asos tightens focus on 20-something consumers
As Asos booked yet another year of stellar growth yesterday (24 May) the online fashion retailer's CEO Nick Robertson also revealed the company is tightening its focus on the 20-something consumer. He also stressed that while growth across the business is likely to slow, it has by no means matured.
There are currently no comments on this article
Be the first to comment on this article