High-street fashion chain H&M has opened its first store in Kuwait, in the Marina Mall, Kuwait City.

The store, which was opened yesterday (20 September) evening, is about 1,200-sq-m big and sells women's, teenagers' and children's clothing.

"After the successful opening of three H&M stores in Dubai the past two weeks, we are both excited and proud to open the first H&M store in Kuwait," said CEO Rolf Eriksen.

"We are happy to bring the latest styles and fashion trends to customers in this fast-growing region, which is known for its high fashion awareness."
 
H&M is setting up its new Middle East stores through a franchise agreement with retailer MH Alshaya.