Swedish fashion retailer Hennes & Mauritz AB (H&M) has finally been given approval to open a store on Paris' prestigious Avenue des Champs-Élysées after the project was challenged by city council. 

H&M had already obtained approval for the 2,800 square metre store from a French state commission overseeing the creation and extension of retail space in July 2007.

However, this was opposed by the Paris municipality which lodged a complaint with France's Council of State on the grounds that the character of the Champs-Élysées had altered in recent years with the arrival of global chain stores and, in particular, the preponderance of clothing outlets.

However, this week (24 September), the Council rejected the municipality's appeal and building work for the flagship store is expected to be complete by late-2010.

By Stuart Todd.