SWEDEN: H&M launches clothing recycling scheme
The sustainability scheme, launched in partnership with I:Collect, will mean consumers can bring in clothing, from any brand and in any condition, with the clothes reprocessed and made available for new use.
Customers will receive a voucher for each bag of clothing donated.
H&M said that the global initiative will help save natural resources and contribute to reduced environmental impact by avoiding textile waste. The retailer said up to 95% of clothes that end up in landfill could be used again - re-worn, reused or recycled, depending on the state of the garment.
In the longer term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibres.
The aim is to find technical solutions to reuse and recycle textile fibres on a larger scale, which is why the retailer has also set up its Conscious Foundation - to support innovation on closing the loop on textiles and social projects along H&M's value chain, the retailer said.
"Our sustainability efforts are rooted in a dedication to social and environmental responsibility," said CEO Karl-Johan Persson.
"We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M."
Casual clothing retailer Uniqlo also accepts clothing and distributes it to refugee, internally displaced person (IDP) camps and homeless people through relationships with a number of NGOs.
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