Apparel retailer Hennes & Mauritz AB (H&M) has posted sales growth of four per cent, year-on-year, for the month of November.

The Stockholm-based company, Europe's largest fashion retailer, attributed the weaker-than-expected result to sluggish sales of winter clothing.

"Sales of the heavy winter collection, knitwear, coats and jackets have developed weakly, especially on the German and the Swedish market," the company said in a statement.

November same-store sales, meanwhile, slipped six to seven per cent, well below the company's long-term like-for-like sales growth goal of 10 to 15 per cent.

"We are not satisfied with the sales growth," investment relations spokesperson Clas-Henric Enhorning said.

Germany, H&M's biggest market, represents around 30 per cent of the retailer's total sales.