Fashion chain H&M has signed up Italian footballer Paolo Maldini to model its autumn men's wear collection, the company said today (24 July).

"Paolo Maldini has a natural style that is casual yet elegant at the same time. It's obvious that he's interested in fashion and wants to look well dressed," said H&M's head of design, Margareta van den Bosch.

"His style is based on classic favourites that can be mixed and matched to give a variety of looks."