SWEDEN: H&M teams up with Maison Martin Margiela
By Katie Smith | 12 June 2012
Swedish fashion retailer H&M Hennes & Mauritz is teaming up with experimental French fashion house Maison Martin Margiela to launch its latest clothing collection.
The range for men and women will be available from 15 November in around 230 H&M stores worldwide and online.
"Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades," Margareta van den Bosch, H&M's creative advisor, said today (12 June).
"I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela."
Meanwhile, the cult fashion house said its pieces for H&M will offer "a new interpretation of our vision. We will bring together the contrasting universes of the two houses in ways that will surprise all."
Maison Martin Margiela follows in the footsteps of Versace, Lanvin, Karl Lagerfeld, Stella McCartney, Comme des Garçons and Marni in creating an exclusive collection for H&M.
Companies: H&M, Versace, Stella McCartney
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