Swedish fashion retailer H&M Hennes & Mauritz has revealed it will open its first store in Latvia next month.

The 2,000 sq ft store in Riga's Galerija Centrs shopping centre will open 15 September.

Marika Pyykkö, country manager for H&M Finland and Latvia, said: "H&M sums up the fashion and quality at the best price and we look forward to bring something new and exciting to Riga."

H&M said it will open a second store in the Alfa shopping mall in Riga during autumn 2012.