UK: H&M to unveil men's cycling collection
Swedish fashion retailer Hennes & Mauritz (H&M) is to launch a sustainable cycling collection for men next year by teaming up with UK-based bike specialists Brick Lane Bikes.
The 11-piece capsule collection is made from more sustainable materials as part of H&M's Conscious work, including organic cotton, recycled cotton and recycled polyester. The range will be available on 7 March in 180 stores across the world and online.
"This men's collection has all the utility and function riders need, combined with a great sense of style," said H&M designer Petter Klusell.
Brick Lane Bikes founder Feya Buchwald said: "Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best."
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