US retail giant Sears Holdings has named former Liz Claiborne executive Edgar Huber as chief executive officer and president of its Lands' End lifestyle brand.

Huber will be responsible for driving growth and profit opportunities for Lands' End and will be based at it head office in Dodgeville, Wisconsin.

"I am confident that Edgar will not only be a strong steward of that history, but given his deep background in retailing and brand building both in the US and abroad, that he will be able to grow the business and find new ways to delight Lands' End's customers," said Sears Holdings' CEO and president, Lou D'Ambrosio. 

Huber joins from apparel seller Liz Claiborne Inc, where he served as executive vice president of global business development. He has also worked for L'Oreal where he oversaw brands including Ralph Lauren fragrances, Giorgio Armani beauty and Diesel fragrances.