Department store giant Hudson's Bay Co said Tuesday it had won an exclusive deal to sell women's fashion line Country Casuals in Canada.

The company said the pact with UK-based Austin Reed Group Plc will see the line, which is aimed at women aged over 40, debut in 10 of its stores in the Greater Toronto Area this spring.

Further details were not released but Hudson said the new line forms part of its aim to build "differentiated assortments through private, captive and national brand exclusivity offering within the HBC family of stores".