European lingerie brand Hunkemöller has tapped former Fat Face and Crew Clothing executive Zoë Price-Smith as its new head of design.

As well as experience at these two lifestyle brands, Price-Smith has also worked with fashion retailers Marks & Spencer and House of Fraser on a consultancy basis. Her experience includes product development, strategic department planning and worldwide supply chain knowledge, the company said.

She will report to Hunkemöller's buying and design director Sue Pickering, who says Zoë "brings a wealth of design leadership experience and will be instrumental in ensuring that product development remains our key focus to drive the business forward over the coming years."

Hunkemöller is the largest high-street lingerie brand in the Benelux region, and operates more than 500 shops in 16 countries.