A master silk tie maker might not be the obvious choice to find out about e-commerce, but Savile Row based Hunters Ties has just joined the Inside UK Enterprise (IUKE) best practice programme to show other British companies how to create a truly interactive business. Entrepreneurs Martin Brighty and David Fraser Walker set up www.luxuryties.com in 1996 and now have a turnover of £0.25m and a number of celebrities amongst their regular customers. And, as Martin explained: "We joined IUKE to show people that with careful planning it doesn't need to cost a fortune to set up your business on the web."