The poly-reactive dyes will help mills enhance "right-first-time performance"

The poly-reactive dyes will help mills enhance "right-first-time performance"

Huntsman Textile Effects has developed 210 new dye formulations for textiles in collaboration with colour specialist Pantone.

The poly-reactive dyes offer more accurate dyeing and a rapid and very high exhaustion rate for cotton and other cellulosic fibres and their blends, Huntsman says. They will also help mills enhance "right-first-time performance" and improve productivity by 25% or more, it adds.

They are designed to provide a "significantly" better environmental footprint than any conventional dyeing and washing-off process or current best available technology, reducing water and energy consumption, and carbon dioxide emissions by half.

The new formulations extend the Pantone Fashion, Home and Interiors Textile Color System, and are based on Huntsman's range of Avitera SE reactive dyes.

"The need for environmental and economic sustainability is dramatically changing the global textile sector and calling for radical new solutions like the Avitera SE dyes," said Jay Naidu, VP of strategic marketing and planning for Huntsman. "With the collaboration of Pantone, we are helping mills satisfy the quality and performance needs of the world’s premier apparel and home fashion brands while also achieving cost-effective production and a cleaner supply chain."

The formulations are available in a wide range of shades, designed to help designers, brands and mills speed the time from design to production, achieving the highest level of light-, wet- and chlorine-fastness. They also conform to international industry standards and are free of para-chloro-aniline (PCA) and other regulated chemicals.

"In the textile sector, the ability to accurately and consistently reproduce one’s desired colour in production around the world is essential," said Mitch Cole, global director of marketing for Pantone Fashion, Home and Interiors. "Brands and mills need a sophisticated and environment-friendly colour solution that can be easily and cost-effectively reproduced in today’s production environments. Combining the expertise of Pantone and Huntsman, we are helping the industry meet these multiple challenges."