AUSTRALIA/NEW ZEALAND: IBL secures Usher as new Admiral licensee
International Brand Licensing (IBL) has named Usher Corporation as its new licensee for the Admiral brand in Australia and New Zealand.
Under the terms of the three-year deal, Usher will use the sports brand's positioning in world cricket to re-launch and build the brand. The companies eye sales revenues of A$5m.
IBL CEO Tony Hutchinson said: "Usher has extensive experience in brand licensing and marketing, and their first-class relationships with key sports retail players will provide excellent leverage for Admiral within its territory.
"Since England's tremendous Ashes win last summer we have received a huge amount of interest in Admiral from Australia, and with the return Ashes series there this winter there will be significant opportunities to build Admiral in both the cricket and sports generic categories."
Admiral is the exclusive kit sponsor of the England and West Indies cricket teams as well as Leeds United Football Club.
International Brand Licensing Plc (IBL) has signed a US license deal for its Admiral sports brand with the Axis Group....
International Brand Licensing (IBL) has signed a license deal with Tenzero for the UK and Ireland categories of Team Sports Clothing and Equipment....
International Brand Licensing (IBL) has signed two licensing deals for its Admiral brand....
International Brand Licensing (IBL) has bought the Muscle Athletic sports brand for GBP350,000 (US$653,657)....
Sportswear company International Brand Licensing has appointed Prague-based World Brands as licensee for the Admiral brand in the Czech Republic, Slovenia and Hungary....
International Brand Licensing (IBL), owner of the Admiral sportswear brand, has reported robust interim results for the six-month period ending 30 June....
International Brand Licensing (IBL) has appointed Diethnis Athlitiki as its new Admiral brand licensee for the territory of Turkey....
International Brand Licensing (IBL) said it has completed its Greece and Cyprus trademarks sale to Diethnis Athlitiki....
- Steps to piloting living wage in garment factories
- How to ensure sustainability is more than a slogan
- Trump blows the case for Brexit out of the water
- US apparel retailers' November 2016 sales roundup
- Duty-free trade key to build Africa supply chains
- US Q3 in brief – Destination Maternity, Cherokee
- Taiwan textile maker investing in first US plant
- Outdoor apparel sector set for double-digit growth
- Myanmar garment industry "lacking labour rights"
- Esquel efficiency drive continues to boost brands