NEW ZEALAND: Icebreaker implements new fit system with Alvanon
New Zealand-based outdoor wear company Icebreaker has collaborated with fit specialist Alvanon to develop a new fit and grading system for its garments.
The company, which manufactures merino underwear, mid-layer garments, outerwear and socks for the outdoors, technical sports and lifestyle sectors hired Alvanon to provide it with the latest global fit data to update the fit of its performance and lifestyle clothing.
The three new fits - slim, regular and relaxed, depending on the style and intended use - are designed for comfortable, low-bulk layering, said Icebreaker creative director Rob Achten.
"Our base layers, first layers, mid layers and outer layers are designed to layer together like a single garment - without any seam chafing or zip stacking," he said.
After creating new size charts and fit blocks, Icebreaker tested its new fit system by recruiting a group of women who all considered themselves a size medium but were actually of different shapes, proportions and body types. The test confirmed that the new garment proportions suited a wider variety of women.
The grading - the variation of fit between sizes - was also increased to capture more customers in the full spectrum of sizes.
The new system will be introduced for all garments in Icebreaker's 2013 autumn/winter collection.
UK retailer Supergroup is planning to implement a new core body size standard and fit strategy for its Superdry brand. ...
A new range of technical fit mannequins has been developed to help garment suppliers to make better fitting clothes for consumers in Germany and across Northern and Eastern Europe....
Senior executives from across the apparel industry and its supply chain will be heading to Hong Kong later this month for the annual Prime Source Forum....
- Low labour cost countries linked to highest risks
- Why should brands care about China cotton?
- China cotton: implications and opportunities
- COMMENT: Skills or new technology?
- UK reshoring hub hit by sweatshop claims
- South Africa to grow grass for recyclable textiles
- 30% of Adidas cotton from sustainable sources
- Activewear driving US apparel spend
- Benetton to embark on living wage roadmap
- Sri Lanka and Bangladesh FTA talks underway
- Myanmar's Garment Sector - Opportunities & Challenges in 2015
- Outdoor performance apparel: peaks, valleys, and green fields
- Global market review of swimwear - forecasts to 2019
- Management briefing: Outlook 2015: Apparel industry issues in the year ahead
- Apparel Retail: Top 5 Emerging Markets Industry Guide