New Zealand based outdoor apparel company Icebreaker has selected the Sales Forecasting and Demand Planning solutions from JustEnough Software to help support its rapid growth.

The clothing firm, which sources merino wool directly from growers for its underwear, mid-layer garments, outerwear, socks and accessories, says it needed a system "that could keep up with the pace in which our business is growing."

Shane Woonton, global sales operations manager, adds: "It was also imperative that all of our planners - no matter where they are located - could have access to the same system and the same data."

JustEnough's OnCloud Sales Forecasting and Demand Planning solutions will help the company produce forecasts for new and existing products. They will also be used to better anticipate shifts in customer demand and analyse trends at the sales representative, customer and product levels.