Iconix Brand Group has taken a stake in Nick Graham, which will allow the men's wear lifestyle apparel group to expand its product portfolio and enter new markets.

Iconix has acquired an undisclosed interest in Nick Graham Ltd (NGL), reuniting the two firms following the purchase of NGL's Joe Boxer brand in 2005. Iconix already owns the trademarks for the Nick Graham brand.

Founder Nick Graham has said that after nine months of development, his company is now poised to become a global lifestyle brand.

Graham is preparing to launch in Macy's on 14 October. But besides men's wear, the company plans to expand into a complete lifestyle brand across multiple categories, and eventually to include home, women's, and kids.

The firm says it also has aggressive plans to license a wide variety of apparel and accessories both domestically and internationally.

With CEO Chuck Hellman at the helm, NGL will license the Nick Graham brand to produce the dress shirts and neckwear. The brand will be sold through upscale department and speciality stores starting from autumn, online at nickgraham.com, and the company is also considering free-standing stores in the future.